Business Lesson #18 -- Must package up the story!

You can do all the market research in the world.  You can build all the new products or services out there.  You can assemble great teams.  And you can talk to people till the cows come home.  But, at the end of the day, if you are not able to tell your business story in a compelling and clear manner, than it will be hard for others to follow you … employees, investors, analysts, customers, etc.