Business Lesson #17 -- There has to be a reason to buy!

Companies either sell something that solves an existing problem or gives someone a better way to do something or solves a problem that’s on horizon.  In all cases, the buyer has to perceive the value of what you are selling.  But remember, people decide to buy (are sold) based on the emotion that you provoke in them and then they use numbers to rationalize what they buying.  Whatever you are selling has to bring value and provoke emotion.