Business Lesson #9 -- Big company tire kicking can cost you a lot!

Big careful when the “big players” come knocking on your door.  They will hang “big carrots” in front of you to get your attention, but often they are just on fishing expeditions to gather competitive G2.  So, qualify hard before engaging.  Ensure as best you that there is sincere interest. And make sure that whatever you communicate is protected and not the entire business story until you can better size up the real purpose of spending time together.